品牌理念

　　l 对细节的专注就是对质量的追求

　　Focus on details stands for the permanent pursuit of quality.

　　高质量的产品是蓓赛丽珂(Peserico)品牌最主要的优势，不断追求细节的完美使今天很多成衣都含有大量的手工制作的成分。所有产品都在意大利制造：选择优质的材料，精心打造每一个细节使每一件服饰都外观精美，穿着舒适。

　　Peserico brand is mainly featured by its high-end products. The constant pursuit of details makes many Peserico garments today contain a large number of hand-made elements. All products are purely made in Italy, using the finest materials and even the smallest detail is carefully and thoughtfully crafted to bring each Peserico piece an elegant appearance and a comfortable fit.

　　今天在总部Cornedo Vicentino的工厂里活跃着百余名员工，为了使每件产品都能精益求精，工厂保持了很多手工工坊的特点，员工们的激情与专注反应在每件产品中，使每一件服饰都具有着其独特性。蓓赛丽珂(Peserico)的每一件服装都反映了其专业手工工人的卓越技艺，每一个生产步骤都要通过严格的质量测试。

　　Today, there are more than 100 employees who continue their day in day out creative work in the Cornedo Vicentino factory of Peserico. Exploring excellence and perfection, Cornedo Vicentino factory maintains lots of characteristics of hand-made workshops. The passion and dedication of employees are reflected in each piece of garment, endowing every product its own uniqueness. Each Peserico piece passes the strictest quality testing and incorporates the leading craftsmanship of Italian skilled workers.

　　　　品牌首席执行官兼创意总监

　　Riccardo Peruffo

　　Riccardo Peruffo先生, 蓓赛丽珂(Peserico)总裁与创意总监, 于1974年出生在Valdagno市, 这座城市在一个世纪以来都是意大利的羊毛加工中心。其父亲Giuseppe Peruffo先生与母亲Maria Peserico女士共同创建了蓓赛丽珂(Peserico)品牌。从儿时Riccardo Peruffo先生就对服装世界开始学习与了解，并在服装手工工坊中生活。 这个小工坊已在近年被改造成一个现代化的企业。

　　Riccardo Peruffo, CEO and Creative Director of the brand Peserico, was born in 1974 in Valdagno, a town next to Vicenza known for its centuries-old wool manufacturing. Riccardo, son of Giuseppe Peruffo and Maria Peserico - founders
of the Peserico Company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured Company.

　　继承了家庭对“完美”的偏爱，注重品质，注重细节，完美主义已经成为了他的性格特点。在帕多瓦大学获得经济学学位后，加入公司，把单纯的女装系列开发成女式时装造型系列。十几年前在他的领导下，蓓赛丽珂加强了对国外市场的开发，并在意大利开设了***家自己的旗店。

　　Thanks to his family, Riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character. After graduating in Economics at the University of Padua, Riccardo joins the company and develops women’s collections to a real total look. Starting from 2000, under his leadership, the Peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in Italy.

　　Ricarrdo引领蓓赛丽珂在“发展纯正和完善意大利制造工艺”的道路上坚持向前。他非常重视对发展当地行业专有技术方面的投资。他始终认为蓓赛丽珂***的投资是“依靠意大利独特的传统”。

　　Ricarro leads his Peserco to consolidate in the development of all those manufacturing processes to offer a real and complete Made in Italy. He gives also much importance to investments oriented to the local know-how’s development. Riccardo firmly believes that the best investment ever is “rely on the inimitable Italian tradition”.