品牌首席执行官兼创意总监

　　Riccardo Peruffo

　　Riccardo Peruffo先生, 蓓赛丽珂(Peserico)总裁与创意总监, 于1974年出生在Valdagno市, 这座城市在一个世纪以来都是意大利的羊毛加工中心。其父亲Giuseppe Peruffo先生与母亲Maria Peserico女士共同创建了蓓赛丽珂(Peserico)品牌。从儿时Riccardo Peruffo先生就对服装世界开始学习与了解，并在服装手工工坊中生活。 这个小工坊已在近年被改造成一个现代化的企业。

　　Riccardo Peruffo, CEO and Creative Director of the brand Peserico, was born in 1974 in Valdagno, a town next to Vicenza known for its centuries-old wool manufacturing. Riccardo, son of Giuseppe Peruffo and Maria Peserico - founders
of the Peserico Company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured Company.

　　继承了家庭对“完美”的偏爱，注重品质，注重细节，完美主义已经成为了他的性格特点。在帕多瓦大学获得经济学学位后，加入公司，把单纯的女装系列开发成女式时装造型系列。十几年前在他的领导下，蓓赛丽珂加强了对国外市场的开发，并在意大利开设了***家自己的旗店。

　　Thanks to his family, Riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character. After graduating in Economics at the University of Padua, Riccardo joins the company and develops women’s collections to a real total look. Starting from 2000, under his leadership, the Peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in Italy.

　　Ricarrdo引领蓓赛丽珂在“发展纯正和完善意大利制造工艺”的道路上坚持向前。他非常重视对发展当地行业专有技术方面的投资。他始终认为蓓赛丽珂***的投资是“依靠意大利独特的传统”。

　　Ricarro leads his Peserco to consolidate in the development of all those manufacturing processes to offer a real and complete Made in Italy. He gives also much importance to investments oriented to the local know-how’s development. Riccardo firmly believes that the best investment ever is “rely on the inimitable Italian tradition”.